About Us

Ethica was formed to support the growing needs of physicians and practices to meet the demands of physician incentive programs.

The healthcare landscape is experiencing extreme changes in all areas of the care continuum. From regulatory, compensation, technology, health management, reporting and patient expectations, Ethica has the experience to assist and improve practice performance.

Ethica’s services are founded on the extensive experience, ideals and successes of The Physician Alliance, one of Michigan’s leading physician organizations representing more than 2,200 primary care and specialty physicians. This foundation ensures opportunities for clients to receive proven strategies and solutions. Our focus is on creating customized solutions to best meet our client’s goals to ensure measurable results and overall customer satisfaction.

Service Principles:

Exceptional service
Transform healthcare delivery
Help physician practices
Implement technology
Care about the patient
Advance the physician experience